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HONORS SEMINARS
SPRING SEMESTER 2012
SEMINAR REGISTRATION FOR SPRING SEMESTER BEGINS
November 15th at NOON
WARNING!
If you try to register for seminars before that day and time, you will be unable to add the class. Also, the system will exclude you from the wait list after the class is full.
(If openings become available after a seminar is full, Honors staff will contact those on the wait list.)
Reference numbers will be posted a couple of days prior to registration
Make sure you plan ahead and take the number of required Honors courses and seminars as prescribed by your college Honors committee. Don't wait until your last year to meet the requirements because you may find that you will have some scheduling conflicts.
Important note: Attendance at Honors seminars is expected. Be sure to read the entire seminar description and requirements. Be courteous and notify your instructor in advance if you are unable to attend class.
- HON 322A, Socrates' Café: Thinking, Listening, Talking
- HON 322B, Socrates' Café: Thinking, Listening, Talking
- HON 322C, Socrates' Café: Thinking, Listening, Talking
- HON 322D, Socrates' Café: Thinking, Listening, Talking
- HON 322E, Socrates' Café: Thinking, Listening, Talking
- HON 322F, Socrates' Café: Thinking, Listening, Talking
- HON 322G, Women and War in Graphic Novels,CANCELLED
- HON 322H, Exploring Frontiers: History, Literature, & Film
- HON 322J, Humor and the Absurd in 21st Century American Poetry
- HON 322K, B1, Service-Learning in Punta Gorda, Belize
- HON 322L, Sec. 2, Cuisine and Culture: A History of Food and People
- HON 322M, Art on Campus
- HON 322N, The Social Construction of Birth: How Childbirth Experiences Influence the Mother-Child Relationship
- HON 322P, Christianity and Science
- HON 322Q, Life is Plastic, It's Fantastic!,
- HON 322R, A Glimpse into the Deaf Community
- HON 322T, Money Management
- HON 322U, Wandering over Hills Unseen: The Mathematics of Paul Erdos
- HON 322V, Current Topics in Evolution
- HON 322W, Spring Phenology: From Snowmelt to Finals
- HON 322Y, Conflicts in the Middle East
- HON 322Z, People and Fish: Exploring the Culture and Politics of Humans' Relationships to Nature
- HON 324A, Advertising and Culture
Socrates' Café: Thinking, Listening, Talking
The following 6 seminars are based on author Christopher Phillips' book The Socrates Café. They are designed to help you think and talk about fundamental issues in different disciplines. You will be encouraged to develop your views by posing questions, being open to challenges and considering alternatives. Through weekly readings and discussions, we will focus on the exchange of ideas and critical thinking.
HON 322A, Socrates' Café: Global poverty and Undernutrition, Tuesday, 11:00 - 11:50 am, 0131 Ross, 1 credit, Enrollment limit: 17, Ref. #4651005
Description:
In this seminar we will read about and discuss the link between poverty and undernutrition in the developing world. We will examine the root causes of this phenomenon in the past (and the present), and their moral implications. Finally, we will consider what actions both the developing and developed world can take to eradicate hunger and poverty worldwide.
About the Instructor:
Clark Ford, Associate Professor in Food Science and Human Nutrition, has degrees in Biology (UCLA), Botany (Iowa), and Genetics (Iowa). A member of the FSHN faculty since 1991, he has taught courses in Genetic Engineering, Food Science, and World Food Issues, which covers various topics on global poverty and undernutrition. He also co-teaches a graduate seminar in bioethics.
HON 322B, Socrates' Café: Can Engineering Solve the World's Problems?, Wednesday, 3:10 - 4:00 pm, 1246 Howe, 1credit, Enrollment limit: 17, Ref. #4652005
Description:
We will examine various problems facing the world (such as sustainability, alternative energy, environmental issues). You will read about these topics, then learn more from guest speakers and in-depth discussions in class. We will consider possible engineering-based solutions to these problems, discussing their feasibility and whether the cure is worse than the disease.
About the Instructor:
Larry Genalo, a University Professor of Materials Science and Engineering, has been in the ISU faculty for 40 years. He will call upon faculty with specific expertise in various engineering topics to speak to students and to participate in this seminar.
HON 322C, Socrates' Café: The World Is Gray, the Impact of Global Aging, Thursday, 10:00 - 10:50 am, 1151 Jischke, 1 credit, Enrollment limit: 17, Ref. #4653005
Description:
In this seminar, we will explore the impact of global aging on individual development, family relations, economics, and politics. You will have a chance to consider the impact of a graying and more diverse world on your own professional development.
About the Instructor:
Jennifer Margrett earned a doctorate in developmental psychology and a graduate certificate in Gerontology from Wayne State University in Detroit. A faculty member in Human Development and Family Studies at Iowa State since 2006, she has taught several Honors courses. Her research focuses on successful aging, particularly cognitive and everyday function as affected by individual and social resources.
HON 322D, Socrates' Café: Designing a Health Care System, Wednesday, 4:10 - 5:00 pm, 1151 Jischke, 1 credit, Enrollment limit: 17, Ref. #4654005
Description:
What does it mean to be healthy? Is health care a right? What role does/should government play in providing health care? What do other countries do about the health of their citizens? What can the US learn from other countries? What would a good health care system in the US look like? How do we get there? In this seminar, we will discuss these and other topics in detail, thinking through what we value most about health care.
About the Instructor:
Sue Ravenscroft, Professor of Accounting, has been at Iowa State since 1998, having previously taught at Eastern Michigan. Her research focuses on incentives, accounting education and managerial accounting, as well as distributive justice issues and role of corporations in shaping our society. She has also studied academic integrity in business colleges and has a special interest in communication within the world of business.
HON 322E, Socrates' Café: Are You Really Educated If You Don't Follow the News?, Wednesday, 2:10 - 3:00 pm, 3131 Pearson,1credit, Enrollment limit: 17, Ref. #4655005
Description:
Can you call yourself an educated person if you don’t know what’s happening in the world? Why should you care about international news? The seminar will examine the world news on a weekly basis to give a better understanding of international perspectives of world events. For each class meeting, you will bring a weekly topic from the international news and present it to the class. At the end of the seminar, you will be in the habit of following the news and will have more of an international world view.
About the Instructor:
Jean-Pierre Taoutel was born in Syria and grew up in Lebanon before moving to France. French and Arabic are his native languages. He has been teaching at ISU since 1999 as a Senior Lecturer of French and an Instructor of Arabic.
HON 322F, Socrates' Café: Ethics, Leadership, and Regulation, Tuesday, 10:00 - 10:50 am, 2320 Gerdin, 1 credit, Enrollment limit: 17, Ref. #4661005
Description:
In a society bounded by legal restrictions and requirements, increasingly little attention is paid to whether the "right" things are being done. This seminar will examine an alternative to legal regulation, and will examine an ethics-based alternative. Can we imagine a system where leadership is defined by ethical decision making, where corporate decisions are driven by ethical leaders, and where regulation (where necessary) is founded on clear ethical principles? Would such a system be preferable to what we have? Would it be profitable?
About the Instructor:
Anthony Townsend, an Associate Professor in Supply Chain & Information Systems, received his BA in English from the University of Virginia, and his MS and Ph.D. in Industrial Relations at Virginia Tech. An expert on information technology and the workplace, he counts among his interests virtual teamwork and electronic commerce, and teaches doctoral seminars in information technology ethics and the philosophy of science.
HON 322G, Women and War in Graphic Novel, CANCELLED
HON 322H, Exploring Frontiers: History, Literature, & Film, Thursday, 7:10 - 9:00 pm, 1151 Jischke, 2 credits, Enrollment limit: 17, Ref. #4668005
Description:
From the American West to outer space, the drive for colonization, for exploring the unknown, and for pushing the boundaries of "civilization" ever outward, has led to thrilling discoveries and tragic conflicts where cultures collide. In this class, we will explore how frontiers are manifested in American history, literature, and film in the 19th through 21st centuries, and consider how the term "frontier" has been attached to everything from pioneering and justice to space exploration and medical breakthroughs. Viewing five films and reading selections from literature of the American frontier and science fiction, we will think critically about the positive and negative connotations of frontiers and what they represent. Secondary readings in history and film criticism will provide context for our discussions. We will screen a film one week and, the next, discuss that film as it relates to the readings. Each film will be adopted by a team of 3-4 students, who will act as class leaders, preparing discussion questions, presentations, and/or activities related to the film and readings. You will also turn in individual journal reflections on at least three films and two readings over the course of the semester.
About the Instructor: A medievalist by training, Gloria Betcher is an Adjunct Associate Professor of English who is an award-winning teacher and mentor. Her enthusiasm for the intersections of popular culture, literature, film, and history has influenced her previous Honors seminars examining Robin Hood, Pirates, King Arthur, The Three Musketeers, Zorro, the Space Race, World War I movies, and Sherlock Holmes.
HON 322J, Humor and the Absurd in 21st Century American Poetry, Friday, 10:00 - 10:50 am, 0405 Parks Library, 1 credit, Enrollment: 17, Ref. #4678005
Description:
As the 21st Century began, much of the cutting-edge poetry that was being published contained a surprising amount of humor and irreverence. In this seminar we'll look at the different ways poets use humor to get their audience to become more engaged with and excited by poetry. How does the use of humor set certain poets apart from their contemporaries? We'll also look at their historical antecedents in the 20th Century. Prepare to read a few poems from a wide range of poets. Requirements include thoughtful discussion, demonstrated reading of the material assigned, completion of short response papers and an attempt at the experimental. We will have one or two poets come to do a reading and talk to the class.
About the Instructor:
Dan Coffey has a BA in English from SUNY Buffalo with a concentration in contemporary poetry and was editor of the literary journal ThirdHand. He has published several essays on poetry and poetics published in encyclopedias and journals, as well as reviews of poetry books in magazines. He is an Associate Professor in Parks Library.
HON 322K, B1, Service-Learning in Punta Gorda, Belize, Thursday, 5:10 - 6:40 pm, 1151 Jischke, 2 credits, International Perspectives Credit, Enrollment: 10, Ref. #4679010
Description:
You may have come to the university with some language skills and/or trips to international destinations in high school. In this seminar, you'll be able to gain or build on such experiences by learning about and traveling to Punta Gorda, Belize, for a service-learning experience. Through this semester course, you'll have the opportunity to explore learning about and service in Belize. You'll apply new understanding and reflect on how these experiences affect the five dimensions of culture (products, practices, persons, perspectives, and communities). We will use Linda Chisholm's Charting a Hero's Journey (International Partnership for Service-Learning Press, 2000). Other readings will be provided.
Please Note: Students registering for this seminar must fill out an ISU Study Abroad application through the Study Abroad Center. There is an additional course fee for travel associated with this seminar.
About the Instructor:
Laurie Fiegel, Administrative Director of the University Honors Program, has been working with high ability students for the past 12 years and has taught several Honors seminars on culture through celebrations, urban language, and social discussion. With a background in student affairs, she has worked with several learning community programs. She is familiar with service learning programs and has previously supervised students on alternative spring break programs.
HON 322L Sec. 2, Cuisine and Culture: A History of Food and People, Thursday, 11:00 - 11:50 am, 0278 Forker, 1 credit, International Perspectives Credit, Enrollment: 17, 4680010
Description:
The course is based on reading and discussing the book "Cuisine and Culture: A History of Food and People" by Linda Civitello. This well-written book examines the history of food from before the Agricultural Revolution to the present in every part of the world. The book has informative chronology tables, pictures and maps, plus fascinating sidebars on recipes, menus, ingredients, food fables, culinary confusions, holiday history, and other interesting facts. Be prepared to be amazed, entertained, and enlightened about food and history! In addition to weekly discussions of the book, chapter by chapter, you will give a presentation at the end of the semester on a relevant topic of your choice.
About the Instructor:
Clark Ford, Associate Professor in Food Science and Human Nutrition, has degrees in Biology (UCLA), Botany (Iowa), and Genetics (Iowa). A member of the FSHN faculty since 1991, he has taught courses in Genetics, Genetic Engineering, food science, and world food issues, which covers various topics on food history and geography. He also co-teaches a graduate seminar in bioethics.
HON 322M, Art on Campus, 2nd Half, Monday, 4:10 - 6:00 pm, 1017 Morrill, 1 credit, Enrollment: 17, Ref. #4681005
Description:
This seminar will introduce you to the Art on Campus Collection at ISU in order to help you
understand the roles and functions of public art, from historic as well as contemporary
points of view. You will learn skills that will enable you to interpret public art and
its context, and to participate in objective and constructive discussion of your ideas and those of
others in the class. Activities include attending two public art-related events; writing an interpretation poem inspired by a work in the Art on Campus Collection; visiting courtyards and other public spaces on campus and choosing one location on which to write a one-page statement of reactions and experiences. You will also present your ideas to the class.
Together, we will explore the social, political, cultural and aesthetic issues of public art.
About the Instructor:
Nancy Girard has a MA in Interdisciplinary Graduate Studies focusing on Art History, History, and Higher Education. She has 11 years of museum experience, and is currently the Educator of Visual Literacy and Learning for University Museums at Iowa State. She is interested in the interdisciplinary nature of art and how public art transforms public space.
HON 322N, The Social Construction of Birth: How Childbirth Experiences Influence the Mother-Child Relationship, 1st Half, Monday, 10:00 - 11:50 am, 0067 LeBaron, 1 credit, Enrollment: 17, Ref. #4687005
Description:
This seminar will cover a brief history of childbirth practices in the U.S., focusing specifically on social and political influences, with the greatest emphasis on the last thirty years. We will examine how birth occurs in America and how ritualized and medicalized experiences influence women and mothers. In addition, we will discuss the personal experiences of the mother during pregnancy, childbirth and after. Activities will include readings, a reflection journal, class discussions and small group work, and a brief final paper or project. Guest speakers may include obstetricians, midwives, doulas, nurses, lactation consultants, and mothers.
About the Instructor:
Amanda Hardy has a master's degree in psychological counseling and a Ph.D. from ISU. She has worked as a mental health professional, is a certified birth doula, and has trained as a childbirth educator. She has taught undergraduate courses at ISU since 2009 and has guest-lectured often on the topic of childbirth.
HON 322P, Christianity and Science, 2nd Half, Thursday, 11:00 am - 12:50 pm, 0541 Sci. II, 1 credit, International Perspectives Credit,, Enrollment: 17, Ref. #5111005
Description:
Religion and science, two of the greatest forces that influence mankind, are generally interested in different aspects of reality. Science addresses "how" questions while religion answers "why" questions. However, an area of common interest is the origin and history of life. This seminar explores the interaction and boundaries between science and theology in this area of common interest. Requirements include attending class, participating in discussions, maintaining a journal with weekly reflections, and submitting summaries of your weekly journal reflections before class during weeks 2,5 & 8.
Text:
Miller, K. R., Finding Darwin's God: A Scientist's Search for Common Ground Between God and Evolution
McGrath, A. E., Science & Religion: A New Introduction Handouts
About the Instructor:
Thomas S. Ingebritsen is an Associate Professor Emeritus in the Department of Genetics, Development and Cell Biology. He received a Ph.D. in Biochemistry from Indiana University in 1979. He did bench type research for over 20 years, primarily in the area of signal transduction and was also Director of the LAS Center for On-Line Learning. As a scientist and a Christian, Dr. Ingebritsen has a strong interest in this seminar topic.
HON 322Q, Life is Plastic, It's Fantastic!, 1st Half, Wednesday, 10:00 - 11:50 am , 0145 Bessey, 1 credit, Enrollment: 17, Ref. #5113005
Desription:
The ability of an individual organism to adjust to changes in its environment is widespread across different species including plants, mammals, reptiles, and others. Why does pruning cause some plants to grow faster but slows others? Why do some reptile nests produce all males or all females? Why do some mammals change color during the seasons? How can endangered organisms survive in a changing climate? Through readings, including The Flexible Phenotype by Theunis Piersma and Jan van Gils, and discussion, we will learn how and why individuals from across the tree of life take on different characteristics in different environments.
About the Instructors:
Matthew Karnatz, a Ph.D. student in Ecology and Evolutionary Biology, received a B.S. from Winona State in cellular and molecular biology. He studies behavior and energy use of the hatchling painted turtle while overwintering. He has taught many biology labs.
Rory Telemeco, a Ph. D. candidate in Ecology and Evolutionary Biology, received a B.S. and M.S. in Biology from the University of Central Oklahoma. He studies the effects of environmental variation on development and phenotypic plasticity in reptiles and how impending climate change will likely affect these species. In addition to working at the Oklahoma City Zoo, he has taught at both Central Oklahoma and ISU.
HON 321R, A Glimpse into the Deaf Community, 1st Half, Tuesday, 1:10 - 3:00 pm, 2015 Morrill, 1 credit, US Diversity Credit, Enrollment: 17, Ref. #5117005
Description:
Have you ever interacted with a Deaf person? Have you always wanted to learn American Sign Language (ASL)? Have you ever considered the privileges you have as a hearing person in our society? In this seminar, we will explore the diverse culture and history of the Deaf community. We will dig into what "hearing privilege" means and how audism hurts both the Deaf and hearing community. We will use panel discussions, video clips, storytelling, spoken word and art throughout the class. You will keep a reflection journal and will design and present (at the ISCORE Conference) a creative and personal cajita, that is, a symbolic presentation of what you learn about yourself, privilege, and the Deaf community. By the end of the semester, you will know basic ASL as well as what it means to be a Deaf advocate.
Text:
Includes chapters from For Hearing People Only, 3rd ed., by Mathew S. Moore and Linda Levitan. Additional current articles will be provided.
About the Instructor:
Lissa Place is a doctoral student in Educational, Leadership & Policy Studies (ELPS) with an emphasis in Higher Education Administration and Social Justice and a minor in Women's Studies. She has a B.A. in Social Work with a minor in African and African-American Studies, and an M.S.E in College Student Personnel. Her second language is American Sign Language, and she is passionate about working with the d/Deaf/hard of hearing community. She has had the opportunity to connect with Deaf communities around the world as well as to present at various conferences regarding her work within the Deaf community.
HON 322T, Money Management, 1st Half (begins Jan. 19), Thursday, 6:30 - 8:30 pm, 0115 Gerdin, 1 credit, Enrollment: 20, Ref. #2968005
Description:
This course is designed to help you acquire sound money management skills. It will include a series of seminars featuring experts in the field of finance. You will interact directly with finance professionals and learn from their presentations. Through this seminar you will learn to effectively manage student loans and credit card debt, create balanced budgets, develop good saving habits, identify profitable investment options, and follow appropriate risk management strategies. The last 30 minutes of each session will be open to discussion and questions.
You will read articles posted online, attend the speaker sessions and write a brief report on each, and, in groups, complete assignments posted on WebCT.
About the Instructor:
Shoba Premkumar, a Senior Lecturer in the College of Business, will coordinate this seminar. Guest speakers include Chad Olson, Assistant Director, Office of Student Financial Aid, ISU; Jake Zehr, consultant, TIAA-CREF; Mitch Peterson, Branch Manager, Stifel Nicholas & Co.; Tom Coates, CEO, Consumer Credit of Des Moines, and Rick Reger, agent for American National Insurance Co.
HON 322U, Wandering over Hills Unseen: The Mathematics of Paul Erdos, Wednesday, 10:00 - 11:50 am, 0401 Carver, 2 credits, Enrollment: 17, Ref. #2977005
Description:
Paul Erdos, an outstanding 20th-century mathematician, co-authored more than 1,500 research papers and made fundamental research contributions in number theory, combinatorics, theory of random processes, and approximation theory, among other areas. His work and conjectures stimulated generations of researchers and promoted the development of many modern branches of mathematics. In addition to being acclaimed by many as the most productive and successful problem solver in the history of mathematics, Paul Erdos was also notable for his eccentric personality and austere devotion to mathematics. During the semester we will read and discuss several famous papers written by Erdos, each of which contains results proved by very original but elementary methods. As needed, I will answer questions, clarify difficult places, and provide a general overview of techniques and results. Exposure to results and ideas presented through student-led discussions will be both exciting and useful for mathematically inclined students.
About the Instructor:
An Assistant Professor in the Department of Mathematics, Alexander Roiterchtein joined the department in 2007. His area of specialization is probability and stochastic processes, in particular random walks theory. Expecting this seminar be fun for himself and especially for students, he looks forward to interacting with students in the Honors Program.
HON 322V, Current Topics in Evolution, Tuesday, 4:10 - 5:00 pm, 0145 Bessey, 1 credit, Enrollment: 17, Ref. #3552005
Description:
Studies in evolution have come a long way since Darwin. From understanding heredity through Mendelian genetics to explorations into the "Tree of Life," a composite picture has developed of the diversity of organisms and their relationships. Through reading and participation in student-led discussions, you will learn about current topics in the field of evolution, including genetically modified organisms, human effects on the evolution of other species, development of artificial life, global climate change and its effects on evolution, and applications in the field of medicine. We will concentrate on in-class discussions of scientific literature from journals like Scientific American, Nature and Science. You will gain experience in reading scientific literature as well as insights into a vibrant arena in biology.
About the Instructor:
Arun Sethuraman, a graduate student in bioinformatics and genetics, studies the effects of migration and stochasticity in the evolution of genetic structure in populations, primarily in North American reptiles. He has previously taught undergraduate courses in anatomy, introductory biology, genetics and evolution (BIOL 255L, 212L, 313L, HONS 322U).
HON 322W, Spring Phenology: From Snowmelt to Finals, 2nd Half, Wednesday, 12:10 - 2:00 pm, 1151 Jischke, 1 credit, Enrollment: 17, Ref. #3675005
Description:
This seminar will explore natural phenomena that occur during the Spring. We will review why the timing of biological processes (phenology) is important, and the concerns associated with phenological shifts as a result of a changing environment. Whenever possible, you will participate in outdoor activities observing the biological changes associated with Spring, as plants and animals transition from winter dormancy to active growth and behavior. Each week readings and activities will focus on the organisms we expect to observe or important issues associated with phenology. When necessary, you will be guided through new terminology and concepts before reading. You will be engaged in classroom discussions (only during very inclement weather) and in field excursions. For a semester project, you will choose a topic related to phenology and explore the possible ramifications of climate change.
About the Instructors:
John Doudna, a doctoral candidate in Ecology, Evolution and Organismal Biology, has several years' experience teaching Biology labs: Human Biology for non-majors, and introductory Biology I & II for majors. He has taught several previous Honors seminars.
Lauren Sullivan, a doctoral student in Ecology, Evolution and Organismal Biology, has mentored several undergraduates at ISU and elsewhere. She taught Spring Phenology in Spring 2011.
HON 322Y, Conflicts in the Middle East, Tuesday, 2:10 - 3:00 pm, 2137 Pearson, 1 credit, International Perspectives Credit, Enrollment: 17, Ref. #3725005
Description:
What are the current political conflicts in the Middle East? How should we understand the wars in the Middle East? The seminar will examine the current political conflicts and wars in the Middle East. We will examine in depth the Arab-Israeli conflict, The Lebanese War, the Palestinian question and other regional issues (Iraq, the Kurds, Iran, etc). Through this seminar, you will understand the "complicated Middle East" and how these conflicts affect the war on terrorism.
Text:
Thomas Friedman: “From Beirut to Jerusalem”
About the Instructor:
Jean-Pierre Taoutel was born in Syria and grew up in Lebanon before moving to France. French and Arabic are his native languages. He has been teaching at ISU since 1999 as a Senior Lecturer of French and an Instructor of Arabic.
HON 322Z, People and Fish: Exploring the Culture and Politics of Humans' Relationships to Nature, 1st Half, Friday, 10:00 - 11:50 am, 0119 E. Hall, 1 credit, International Perspectives Credit, Enrollment: 17, Ref. #8334005
Description:
In this seminar we will explore the concepts of "nature" and "culture" by reading recent works on the relationships between people and fish, and how these relationships have been altered by globalization and climate change. We will also watch recent documentaries on the subject. Our aims are to better understand how "nature" is defined by different groups at different points in history and the impact these definitions have had on humans' interactions with particular environments; to explore humans' roles degrading the environment and whether this degradation is inevitable; to examine how power relations and inequalities help shape human interaction with the environment; and to consider some cultural, social and political aspects of proposals and approaches for mitigating human effects on the environment. You will read, attend class ready to participate (with 3-5 discussion questions, turned in at the end of class), and write a journal entry each week on a news article, blog entry, event, etc., related to the course topic.
About the Instructor:
Max Viatori received his Ph.D. in Anthropology from the University of California, Davis, in 2005. He joined ISU in 2005 as a lecturer and became an assistant professor in 2007. He has taught numerous courses in Anthropology and American Indian studies, from introductory classes to core graduate courses. He has also been active in the First Year Mentor Research Program and has supervised several Honors projects. His first book, on ethnic politics in Ecuador, was published in 2010. His current research project examines how political actors, institutions, and cultural groups have responded to the collapse of wild fish stocks in British Columbia, Canada, where he conducted several months of field research this summer.
HON 324A, Advertising and Culture, 2nd Half, Thursday, 5:10 - 7:00 pm, 0115 Gerdin, 1 credit, Enrollment: 17, Ref. #9110005
Description:
Advertising across cultures requires communication of a common message in a way that appeals to multiple target audiences. The advertisement might or might not differ in terms of values, media and message in different cultures. In this seminar, you will identify common traits across cultures which will help attract attention as well as sensitivities which vary from one culture to another. Through reading and student-led discussions, we will examine advertising literature from various journals, articles by practitioners in the field of advertising, and analysis of advertisements from various parts of the world. You will gain exposure to different cultures through the world of advertisements.
About the Instructor:
Akshaya Vijayalakshmi is a graduate student in Department of Marketing, College of Business. Her research interest lies in Consumer Behavior with a focus on advertising. She previously worked with a media agency in India, developing advertising and marketing solutions for the clients.
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